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Air Wars PDF Download. Download free ebook of Air Wars in PDF format or read online by Darrell M. West 9781506329826 Published on 2017-02-23 by CQ Press

Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidates’ use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.

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Book ID of Air Wars's Books is vGkwDgAAQBAJ, Book which was written by Darrell M. West have ETAG "RA9m35gCW8M"

Book which was published by CQ Press since 2017-02-23 have ISBNs, ISBN 13 Code is 9781506329826 and ISBN 10 Code is 1506329829

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Book which have "192 Pages" is Printed at BOOK under CategoryPolitical Science

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